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Shotgun Reviews presents:

The Team Concept, Part 3:
The Marvel Method

by:
Troy Brownfield

Throughout the early part of the 1960s and into the 1970s, Marvel Comics redefined many of the notions regarding how comic books and their characters should work. Using a realistic approach to characterization, Marvel gave their heroes real problems and dilemmas to confront. Four major teams grew out of this approach at Marvel, each one demonstrating a different archetype while at the same time emphasizing character. Those teams, the Fantastic Four, the Avengers, the X-Men and the Defenders, all contributed to the success of Marvel and contributed to the Team Concept as a whole.

The Family Team: The Fantastic Four exemplify the idea that a team of super-heroes could be more than just a collection of individuals; they can be a family. The Thing's best friend is Mr. Fantastic, who is married to the Invisible Woman, whose brother is the Human Torch. Built upon that simple dynamic, Stan Lee and Jack Kirby created a team that didn't necessarily always have to get along. The Thing vs. Torch bickering quickly became a highlight of the title, and the ongoing tension of Mr. Fantastic trying too hard to protect the Invisible Woman (herself the more powerful of the two) enabled commentary on marriage and intergender conflict.

Over the years, various substitute members have been introduced to the team for various reasons. Luke Cage, Crystal, She-Hulk and more have served with the FF, with only She-Hulk really clicking with readers for any period of time. This inability to shake the classic four reaffirms that a) only the proper chemistry makes for a good team and b) there's nothing quite like family.

Superheroes on Salary: Probably the first super-heroes anywhere to draw a paycheck, the Avengers were more than Marvel's answer to the JLA: they were capitalists. While the Justice Leaguers at DC were simply volunteers, the members of the Avengers actually got to live in a mansion and draw a monthly paycheck from the Stark Foundation (run by team member Iron Man).

While many members of the team maintained secret identities and separate careers, several notable members simply lived in the mansion and drew their salary from adventuring. This structure allowed for a dormitory/neighborhood feel to the series in many cases. At any given point, you could have the married Scarlet Witch and Vision bickering in one room while the married Giant-Man and Wasp flirted in another.

These plot devices showed the Avengers as adults with realistic demands on their lives. However, their mansion, their money, and the public adulation they enjoyed would set them up as natural counterpoints to Marvel's disenfranchised franchise players, the X-Men.

Children of the Atom: By far the most financially successful superteam in comic book history, the X-Men were founded on the principle that they were "feared and hated by the world they were sworn to protect". Born mutants that represented the next step in human evolution, the X-Men became emblematic of the ongoing struggle against prejudice. They were also teenagers, and their outlaw nature and often freakish appearances struck a chord deep within many teenage readers who identified with these isolated kindred spirits.

Dissecting the appeal of the X-Men could occupy an entire Master's paper. It's sufficient to say that the outcast nature of the team became their primary selling point, and launched a legion of spin-offs. While many question how the "outcasts" now comprise the largest set of teams in the Marvel Universe, the basic core message of the books remains their strongest selling point.

The Non-Team: No longer in publication, The Defenders had an utterly unique approach to the Team Concept. They were a "non-team" in that there was no formal structure; the individual was always emphasized above the team. To be a member, you need only be present or participate in one adventure. Characters drifted in and out of the series, sometimes with little or no explanation. However, this added to the appeal, as you were never sure exactly who you'd see. Unfortunately, Marvel tried to impose a more defined structure on the team late in its run. I believe this attempt to make the team a second-rate X-Men actually poisoned the title's unique nature and killed it. A revival attempt was made with the Secret Defenders title early in the '90s, but poor art and stories assured its quick death.

Marvel's contributions to the realm of team books opened many doors. By placing people first and building teams around characters and ideas, they made it possible for realistic relationships to be the guiding force of each title, a trend that continues to this day.

Next in Part 4, I'll cover the specific genre of teen teams, focusing on the Titans and Young Justice.

Troy Brownfield is Editor-In-Chief of Shotgun Reviews. He doesn't care what the kids say, he'd take livin' in a mansion and gettin' paid over being chased by giant robots, Latverian dictators and elves with guns any day. Email him at psikotyk@aol.com.

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